The key performance indicators for the model's strategic brand meaning are resonance, social responsibility, commitment and brand value. The diffennerent strategic brand meaning measurement models have been reviewed and integrated to create a model. This paper aims to identify importance of branding in a bank as a bank should be responsible to all stakeholders byfinding out the components of strategic brand meaning of a Thai bank for its different stakeholders, the customer, bank employees and the public. placed high priority as its marketing paraphernalia."Branding of the financial services firms and its meaning to differentiate itself has b
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